Do you still use a business card? Like the villain in a movie that leaves their calling card at the scene of a crime, a business card is just that. An object that is easily recognisable and left behind so you won’t be forgotten…well, that and you actually can be contacted. So I’m not sure why they called it a calling card, when Batman wasn’t exactly going to call 🃏The Joker 🃏 up on his landline 😅 But nowadays we have Facebook, Instagram, LinkedIn and Twitter. For businesses, they have become the new calling cards. They have all the contact deets our business cards have and more. So now, all we need to do is simply give our @handle or #hashtag to a client or customer to find us again. 🙌 Technology 🙌 Though, I still like the idea of a business card 🤩 and it’s not due to a case nostalgia now that we’re in a digital age. Being able to present a tangible item that can be designed to be appreciated and help leave behind a memorable mark on the person you meet, is more than just passing on your details. Because sometimes a business card may even be the first time a customer or client becomes aware of your brand and visual identity. Sure they may get lost in the depths of a handbag, wallet or top drawer. But to leave a branded first impression, it can set the tone for a consistent brand experience. Once that person logs on to see your website, your social accounts or email signature (that hopefully will be as consistently branded), your business card will have been the first instance of brand recognition that person has of your business. So, much the same as you would present yourself for a first meeting, something as simple as a two-sided card can best reflect the initial impression you want your business to convey…so make it count 💪
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