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To the Blog!

Welcome to the g'day frank blog

You'll notice the following posts are a collection of helpful articles related to branding, podcast show notes and other thoughts/events going on in my business/branding/content journey.

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Apr 25, 2019

Brand recognition through colour

The simpler your logo, the easier it is to remember, recognise at scale AND associate by colour.

Apr 24, 2019

How does your logo look at scale?

The simpler your logo, the easier it is to remember AND recognise at scale.

Terminology Tuesday - Logos

Apr 23, 2019

Terminology Tuesday - Logos

These are a few of the elements that most likely make up your logo

Apr 22, 2019

Responsive logo design

Understand how your logo is responsive and ensure its use cases are defined across your business’ touch points

Does it pass the sketch test?

Apr 19, 2019

Does it pass the sketch test?

Can a customer remember your brand well enough to be able to draw your logo from memory?

Apr 18, 2019

Is a brand experience the new luxury?

Offering experiences that create greater perceived value in our customers' minds, might just be helping them make their buying decision.

Focus

Apr 16, 2019

Focus

When we take off our glasses things become fuzzy and its the same when we lose focus on what we hope to achieve in life and in business.

Someday is not a day of the week

Apr 15, 2019

Someday is not a day of the week

Goals are what have got us to where we are and help us realise what we hope to achieve.

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