Sep 25, 2019Branding isn't a band-aid solutionBranding isn't a band-aid solution to fix your business problems in every situation. So don't think a logo is going to cure all woes.
Sep 19, 2019Is branding an investment or a nice-to-have for your business?Is branding or rebranding your business a 'want' or a 'need'. If it's a need, then there's a bigger problem to solve.
Sep 16, 2019Is your business focused on SALES or BRAND?Some businesses focus on sales to achieve their success, while others focus on brand building to achieve their goals.
Sep 15, 2019Would you consider hiring an Editor in Chief for your business?Could this be the next play for businesses? To see themselves as media companies to take their brand to a new level of awareness.
Sep 1, 2019Describe your customers in one word:Being able to describe your ideal customer in one word, forms the basis of how we conduct our discovery brand strategy sessions.
Aug 31, 2019Sell the problem you solve, not the productWhat impact does your product/service make that you can use as content to help market your brand?
Aug 29, 2019Brand Identity process in 8 steps or lessOur process of taking you through a branding or rebranding process from our initial engagement, to the delivered Brand Identity and beyond
Aug 13, 2019The power of testimonials for your businessWhat a positive testimonial, review or comment about your business can do for your brand reputation and build trust for potential customers
