Apr 3, 2019Be the guide, not the heroIn our own lives we're the hero of our own story - but as a business, we need to be mindful that our customer is the hero. We are the guide.
Apr 1, 2019Bottling empathyWhy we need to bottle our understanding of our customer's needs and metaphorically uncork it when we communicate.
Mar 28, 2019You've got 99 problems and your customer's oneWhat are the problems your own customers face and how do you solve their pain points?
Mar 25, 2019Why start with why...for brand messagingAre you starting with ‘why’? 🤷🏻♂️ I start with ‘why’, based on a quote from Simon Sinek. "People don't buy what you do, they buy why you
Mar 18, 2019Why we all need a strategyThink of strategy as the map and itinerary to get your business to its destination of reaching its goals
