6 tips for your brand to start 2023 with a bang
Kick 2023 off with a bang for any brand with these 6 tips to make an impact this year for you and your consumers. Set clear and...
top of page
Welcome to the g'day frank blog
You'll notice the following posts are a collection of helpful articles related to branding, podcast show notes and other thoughts/events going on in my business/branding/content journey.
Search
Nov 11, 2022
“We need a new logo”
A common request for a branding designer to receive from a business owner.
Jun 15, 2022
4 things your brand can’t get wrong
A guide to the things you need to strive to get right for brand success that can then make your marketing more effective and worth it.
May 16, 2022
The secret to real estate agency branding
A guide for independent real estate agents that reveals a few secrets for developing and growing a successful real estate brand.
May 2, 2022
Five common questions you might have before branding
An FAQ of the five most common questions you might have before branding to guide you through the decision of engaging in branding.
Apr 19, 2022
Ditch brand differentiation and try this instead
A guide to take the pressure off your brand — ditch the need to be different and try this instead.
Mar 7, 2022
5 reasons why branding is worth it
A guide for those considering investing in branding so that you turn it into business success that is ROI positive.
Feb 7, 2022
Do you need a logo for your personal brand?
Your 3-step guide to establishing a personal brand that connects with people and separates you from the rest.
Jan 24, 2022
8 brand strategy steps that aren’t about creatinga logo, values or purpose.
A guide for how you can create an effective brand strategy to better connect with your consumers.
Jan 10, 2022
Where to start with your brand in 2022
6 actionable things you can do to start your brand off on the right foot in 2022.
Sep 1, 2021
Make brand values valuable again
Make your brand values useful by ensuring you can remember them with this one easy tip.
Jul 2, 2021
Defining Brand and Branding
How I've come to describe what it is I do as a brand identity designer, based on my own definitions for the terms 'brand' and 'branding'.
Jun 5, 2020
The impact branding has on a tech investor pitch
Understanding the impact an established brand can have on the mind of an investor and the value it creates for a business' future success.
Jun 1, 2020
Brand Strategy Explained - as if your brand were the ‘98 Chicago Bulls
Trying to understand Brand Strategy? Look at your brand as if it were a basketball team
May 19, 2020
Presentation is nine-tenths the battle
How your brand is presented to its customers is nine-tenths of the battle to generate trust, confidence and ultimately, a sale.
Oct 16, 2019
Branding is your business's identifiable personality
A brand identity comes down to how your business conveys an identifiable personality.
Sep 25, 2019
Branding isn't a band-aid solution
Branding isn't a band-aid solution to fix your business problems in every situation. So don't think a logo is going to cure all woes.
Sep 19, 2019
Is branding an investment or a nice-to-have for your business?
Is branding or rebranding your business a 'want' or a 'need'. If it's a need, then there's a bigger problem to solve.
Sep 16, 2019
Is your business focused on SALES or BRAND?
Some businesses focus on sales to achieve their success, while others focus on brand building to achieve their goals.
Sep 15, 2019
Would you consider hiring an Editor in Chief for your business?
Could this be the next play for businesses? To see themselves as media companies to take their brand to a new level of awareness.
bottom of page