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Welcome to the g'day frank blog
You'll notice the following posts are a collection of helpful articles related to branding, podcast show notes and other thoughts/events going on in my business/branding/content journey.
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4 things your brand can’t get wrong
A guide to the things you need to strive to get right for brand success that can then make your marketing more effective and worth it.
Jun 14, 2022
The secret to real estate agency branding
A guide for independent real estate agents that reveals a few secrets for developing and growing a successful real estate brand.
May 16, 2022
Five common questions you might have before branding
An FAQ of the five most common questions you might have before branding to guide you through the decision of engaging in branding.
May 2, 2022
5 reasons why branding is worth it
A guide for those considering investing in branding so that you turn it into business success that is ROI positive.
Mar 7, 2022
How do you use your brand identity?
A one-stop-shop guide to show you how you can effectively utilise your brand identity.
Feb 21, 2022
Do you need a logo for your personal brand?
Your 3-step guide to establishing a personal brand that connects with people and separates you from the rest.
Feb 7, 2022
Defining Brand and Branding
How I've come to describe what it is I do as a brand identity designer, based on my own definitions for the terms 'brand' and 'branding'.
Jul 2, 2021
Confidence breeds confidence in branding
The financial return on investment you receive is only an end result of branding. Think of confidence as a psychological ROI.
Jun 15, 2020
The impact branding has on a tech investor pitch
Understanding the impact an established brand can have on the mind of an investor and the value it creates for a business' future success.
Jun 5, 2020
Brand Strategy Explained - as if your brand were the ‘98 Chicago Bulls
Trying to understand Brand Strategy? Look at your brand as if it were a basketball team
Jun 1, 2020
Presentation is nine-tenths the battle
How your brand is presented to its customers is nine-tenths of the battle to generate trust, confidence and ultimately, a sale.
May 19, 2020
Branding is your business's identifiable personality
A brand identity comes down to how your business conveys an identifiable personality.
Oct 16, 2019
Describe your customers in one word:
Being able to describe your ideal customer in one word, forms the basis of how we conduct our discovery brand strategy sessions.
Sep 1, 2019
Sell the problem you solve, not the product
What impact does your product/service make that you can use as content to help market your brand?
Aug 31, 2019
Brand Identity process in 8 steps or less
Our process of taking you through a branding or rebranding process from our initial engagement, to the delivered Brand Identity and beyond
Aug 29, 2019
Branding is an Iceberg
When we think of branding, we need to go below the surface to understand what makes up a brand rather than just looking at its logo.
Aug 1, 2019
Tell your story but tell it bigger
If we’re providing value and insight of who we are - it builds brand rapport, trust, respect and possibly even authority.
Jul 16, 2019
My business is unique because...
My business is unique because __________ . I’d love to know what makes your business unique.
Jul 12, 2019
What if bad design was costing you $364,000?
What if bad design was costing you in missed business through the door or an increase in revenue?
May 27, 2019
Less is more, where more is no good
For a brand these days I’m finding that “less is more” translates into: less selling, more social engagement.
May 13, 2019
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