6 tips for your brand to start 2023 with a bang
Kick 2023 off with a bang for any brand with these 6 tips to make an impact this year for you and your consumers. Set clear and...
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Welcome to the g'day frank blog
You'll notice the following posts are a collection of helpful articles related to branding, podcast show notes and other thoughts/events going on in my business/branding/content journey.
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Nov 11, 2022
“We need a new logo”
A common request for a branding designer to receive from a business owner.
Jun 15, 2022
4 things your brand can’t get wrong
A guide to the things you need to strive to get right for brand success that can then make your marketing more effective and worth it.
May 31, 2022
How to pick (and juggle) your brand colours
A practical guide for considering your brand colour choices that captivate the attention of consumers.
May 16, 2022
The secret to real estate agency branding
A guide for independent real estate agents that reveals a few secrets for developing and growing a successful real estate brand.
May 2, 2022
Five common questions you might have before branding
An FAQ of the five most common questions you might have before branding to guide you through the decision of engaging in branding.
Apr 19, 2022
Ditch brand differentiation and try this instead
A guide to take the pressure off your brand — ditch the need to be different and try this instead.
Mar 7, 2022
5 reasons why branding is worth it
A guide for those considering investing in branding so that you turn it into business success that is ROI positive.
Feb 7, 2022
Do you need a logo for your personal brand?
Your 3-step guide to establishing a personal brand that connects with people and separates you from the rest.
Jan 24, 2022
8 brand strategy steps that aren’t about creatinga logo, values or purpose.
A guide for how you can create an effective brand strategy to better connect with your consumers.
Jul 2, 2021
Defining Brand and Branding
How I've come to describe what it is I do as a brand identity designer, based on my own definitions for the terms 'brand' and 'branding'.
Jun 16, 2020
Confidence breeds confidence in branding
The financial return on investment you receive is only an end result of branding. Think of confidence as a psychological ROI.
May 19, 2020
Presentation is nine-tenths the battle
How your brand is presented to its customers is nine-tenths of the battle to generate trust, confidence and ultimately, a sale.
Sep 15, 2019
Would you consider hiring an Editor in Chief for your business?
Could this be the next play for businesses? To see themselves as media companies to take their brand to a new level of awareness.
Sep 1, 2019
Describe your customers in one word:
Being able to describe your ideal customer in one word, forms the basis of how we conduct our discovery brand strategy sessions.
Aug 31, 2019
Sell the problem you solve, not the product
What impact does your product/service make that you can use as content to help market your brand?
Aug 13, 2019
The power of testimonials for your business
What a positive testimonial, review or comment about your business can do for your brand reputation and build trust for potential customers
Aug 8, 2019
The person in the mirror is your competition
My thoughts on why businesses should be looking at themselves to realise what needs to be better. Rather than focusing on the competition
Aug 5, 2019
It takes just 10 seconds
10 seconds is all your brand really has when first impressions count
Aug 1, 2019
Branding is an Iceberg
When we think of branding, we need to go below the surface to understand what makes up a brand rather than just looking at its logo.
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