Is your business focused on SALES or BRAND?
Some businesses focus on sales to achieve their success, while others focus on brand building to achieve their goals.
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Welcome to the g'day frank blog
You'll notice the following posts are a collection of helpful articles related to branding, podcast show notes and other thoughts/events going on in my business/branding/content journey.
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Sep 15, 2019
Would you consider hiring an Editor in Chief for your business?
Could this be the next play for businesses? To see themselves as media companies to take their brand to a new level of awareness.
Aug 31, 2019
Sell the problem you solve, not the product
What impact does your product/service make that you can use as content to help market your brand?
Aug 29, 2019
Brand Identity process in 8 steps or less
Our process of taking you through a branding or rebranding process from our initial engagement, to the delivered Brand Identity and beyond
Aug 13, 2019
The power of testimonials for your business
What a positive testimonial, review or comment about your business can do for your brand reputation and build trust for potential customers
Aug 8, 2019
The person in the mirror is your competition
My thoughts on why businesses should be looking at themselves to realise what needs to be better. Rather than focusing on the competition
Aug 6, 2019
4 people every small business needs
These are 4 people every business looking to connect better with their customers and audiences online, need.
Jul 15, 2019
Do you still use a business card?
I still like the idea of a business card 🤩and it’s not due to a case nostalgia now that we’re in a digital age.
Jul 12, 2019
My business is unique because...
My business is unique because __________ . I’d love to know what makes your business unique.
Jul 9, 2019
$1000 Chicken Wings
There is something quite different about these chicken wings found in NYC and it’s more than them being gold….it’s the $1000 price tag
Jul 8, 2019
Would you buy this $715 Beanie
Now this is a next level beanie “when one type of pm pom just isn’t enough”.
Jun 19, 2019
Why customers aren't picking you first over a cheap option
A customer has a dodgy experience somewhere else and comes to you to fix their problem. But why didn't they pick you first?
Jun 11, 2019
The $1,000,000 impact branding can have on your business
The impact branding can make in the building industry, could be the difference between a builder landing or missing out on a MILLION DOLLAR
May 30, 2019
A big business starts small
If we have goals so big that we feel embarrassed to tell other people, we can all grow and grow and grow to where we want to be.
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