How you can overcome a sceptical customer experience
We’re all sceptics before we buy. We judge a book by its cover, so how as a brand, do you overcome that scepticism?
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Welcome to the g'day frank blog
You'll notice the following posts are a collection of helpful articles related to branding, podcast show notes and other thoughts/events going on in my business/branding/content journey.
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May 27, 2019
What if bad design was costing you $364,000?
What if bad design was costing you in missed business through the door or an increase in revenue?
May 24, 2019
Brand Strategy Explained
Brand Strategy explained in a way that might make greater sense… even if you’re not into football/soccer. All in 9 simple steps.
May 17, 2019
A brand experience
I talk a lot about brand experiences and for good reason and today I had another great brand experience.
May 15, 2019
Product Integration
Cafe owners, is there an opportunity for product integration or collaboration in your business?
May 9, 2019
What makes you stand out on the shelf?
As a customer, what makes your buying decision easier when confronted with several different but similar options?
May 7, 2019
Logo Package Express
The Logo Package Express is an Adobe Illustrator extension every logo designer needs for the design process.
May 6, 2019
Think outside the box
Thinking beyond utility when presenting your product to your customers
Apr 27, 2019
Content Hierarchy
Grab the attention of your audience with the biggest, boldest and shortest piece of text first
Apr 26, 2019
5 tips to make your brand memorable
5 tips that make your brand memorable in the eyes of your customers
Apr 25, 2019
Brand recognition through colour
The simpler your logo, the easier it is to remember, recognise at scale AND associate by colour.
Apr 24, 2019
How does your logo look at scale?
The simpler your logo, the easier it is to remember AND recognise at scale.
Apr 23, 2019
Terminology Tuesday - Logos
These are a few of the elements that most likely make up your logo
Apr 22, 2019
Responsive logo design
Understand how your logo is responsive and ensure its use cases are defined across your business’ touch points
Apr 19, 2019
Does it pass the sketch test?
Can a customer remember your brand well enough to be able to draw your logo from memory?
Apr 18, 2019
Is a brand experience the new luxury?
Offering experiences that create greater perceived value in our customers' minds, might just be helping them make their buying decision.
Apr 11, 2019
Lines out the door
How does a brand like Apple get their customers to camp out in the rain, cold or heat, out the front of their store?
Apr 5, 2019
How do you introduce yourself?
How do you introduce yourself when you meet someone who asks what you do? Consistency is key
Apr 2, 2019
Providing value, not a comparable price
How to give your customer a reason beyond price to show the value of your brand and the product or service you offer.
Apr 1, 2019
Bottling empathy
Why we need to bottle our understanding of our customer's needs and metaphorically uncork it when we communicate.
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